Sony 's 3D HDTV line FIFA World Cup

Today marks the start of one of the most viewed sporting events in the world. It’s FIFA World Cup soccer time.

This year’s FIFA World Cup in South Africa is making history. 2010 marks the first FIFA World Cup broadcast in 3D and just in time for this monumental event is the release of Sony’s 3D HDTV line. Limited quantities of select 3D ready HX800 sizes are available now at Sony Style stores along with the 46” HX800 available online today at Sony Style (don’t forget your 3D sync transmitter and 3D glasses) Other Sony 3D HDTV models are available for pre-sale on SonyStyle.com with shipments expected in early July.

To celebrate the event and demonstrate awesomeness of Sony 3D technology, Sony has set up venues where those not in FIFA World Cup game attendance can view their 3D broadcasts using Sony’s 3DTV models. In some cases entire pavilions have been constructed, with the premier location being Nelson Mandela Square in Sandton, Johannesburg. Other public viewing events are happening in Berlin, Mexico City, Paris, Rio de Janeiro, Rome, and Sydney.

For U.S. soccer fans, there’s a couple of ways to watch the games in 3D through ESPN3D, who’s broadcasting select games in 3D.The first is if you own a 3DTV, you can contact your local cable to inquire if they carry this channel. If they do, be sure to ask your provider about your cable box (if your cable box was one of the first invented, I’d recommend getting a newer one since an HDMI connection is needed for your cable box for 3D broadcasts. To cover all 3D viewing applications, I’d advise getting a high speed HDMI cable.

If you don’t have a 3DTV, you can hop into your local Sony Style store during any of the 3D broadcast times and check out the matches our 3D HDTVs set up in-store. Be sure to check your local store hours.