The evolution of IoT:Personalization and business

Just about every business will become an internet of things (IoT) business. The convergence of the digital and physical worlds makes this inevitable. When the products companies sell are connected 24/7/365, dynamic and ever-improving value can be delivered to customers throughout the product’s life cycle. This will become the norm. Therefore, launching a successful IoT business requires a fundamental shift, a transition from product-centric to service-centric business models. Companies looking to capitalize on IoT will become IoT service businesses. Operations dependent on one-time product sales will become obsolete as business value moves from products to the experiences they enable. This transformation will fundamentally change how businesses operate, interact with customers and make money. Those who recognize that the internet of things isn’t about things but about service will be positioned to meet these new customer demands, unlock new sources of revenue and thrive in this connected world. 

The evolution of modern connectivity is often summarized as: the internet – the world wide web – mobile devices – big data/the cloud – the internet of things. For the next stage, it seems inevitable that even more personalization will be an important component. What we refer to as the internet of things will be central. However,More than simply connecting humans with devices, the next stage in connectivity will include “humanized” interfaces that constantly evolve to understand the user’s patterns and needs and, in a sense, self-optimize. This would include the functions and features on our devices, as well as the selection/curation of information we receive. It may not be the kind of artificial intelligence found in science fiction, but It is expected this injection of personalization will bring monumental changes as our level of connectivity continues to grow