Intel Ceo Otellini growing new market segments

Intel’s President and CEO, Paul Otellini, made the announcements during the opening keynote of the Intel Developer Forum in San Francisco.

“Computing is in a constant state of evolution,” said Otellini, describing the opportunities and challenges facing Intel and the industry. “The unprecedented demand for computing from the client devices to the cloud is creating significant opportunity for the industry. Intel is innovating and working with our partners to deliver computing experiences that are more mobile, secure and seamless. I’m excited about the new experiences that will be created across a range of devices, and we’re just getting started.”

Growth in New Market Segments

Addressing a major corporate goal of growing Intel’s business in adjacent computing market segments, Otellini discussed the company’s recent efforts to accelerate its smartphone business and showcased a form factor reference design based on Intel® Atom™ processor, and running the Android™ platform.

Otellini then introduced Andy Rubin, Senior Vice President of Mobile at Google*. The two executives outlined plans to enable and optimize future releases of the Android™ platform for Intel’s family of low power Atom™ processors. The joint effort is designed to speed time-to-market of Intel technology-based smartphones running the Android platform.

“Our collaboration with Google will bring a powerful new capability to market that helps accelerate industry innovation, adoption and choice,” said Otellini. “I’m excited by the possibilities of this collaboration. It will enable our customers to bring exciting new products and user experiences to market that harness the combined potential of Intel architecture and the Android platform.”

Today’s announcement builds upon the two companies’ recent joint initiatives to enable Intel architecture on Google products. Joint initiatives include Chrome OS, Google TV, and the Android Software Development Kit (SDK) and Native Development Kit (NDK).

Pushing the Limits of Low Power for Ultrabooks™ and Beyond

Otellini predicted that Ultrabook systems will provide the most satisfying and complete computing experience. The company is working with industry partners to deliver mainstream-priced products beginning this holiday season for this new category of lighter, sleeker compute companions.

Intel’s CEO said the company’s engineers will further accelerate Ultrabook innovation with Intel’s “Ivy Bridge” 22nm technology early next year with the help of the company’s revolutionary 3-D Tri-gate transistors.

He highlighted the broad enabling work between Intel and Microsoft, and pointed to the future opportunities that Windows 8 will present across tablets, hybrid devices and new form factors such as Ultrabooks™.

Otellini also described the new class of platform power management in development for the 2013 “Haswell” products for Ultrabooks. The advances in silicon technology and platform engineering are expected to reduce idle platform power by more than 20 times over current designs without compromising computing performance. Otellini said he expects that this design change, combined with industry collaboration, will lead to more than 10 days of connected standby battery life by 2013. The advancements will aid in delivery of always-on-always-connected computing where Ultrabooks stay connected when in standby mode, keeping the e-mail, social media and digital content up-to-date.

Looking further into the future, Otellini predicted that platform power innovation will reach levels that are difficult to imagine today. Intel’s researchers have created a chip that could allow a computer to power up on a solar cell the size of a postage stamp. Referred to as a “Near Threshold Voltage Core,” this Intel architecture research chip pushes the limits of transistor technology to tune power use to extremely low levels.

Securing the Next Billion Computing Devices

Otellini was joined on stage by Candace Worley, senior vice president and general manager, Endpoint Securityat McAfee. She discussed how Intel and McAfee have been working together on a range of innovative hardware assisted software security solutions.

The two executives reinforced the growing need for continued investment and innovation as billions of new computing devices are expected to connect to the Internet and with one another.

Worley introduced McAfee’s new DeepSAFE technology platform that works with hardware capabilities found in the Intel® Core™ i3, i5 and i7 processors. DeepSAFE technology provides new levels of security and a different vantage point by operating below the operating system. This technology will launch in a McAfee enterprise product later this year.

Otellini announced that Intel is working with McAfee on a roadmap of security solutions that extend across the spectrum of computing from embedded devices to the cloud.

Seamless, Consistent, Interoperable Experiences

With computing continuing to evolve, Otellini emphasized the need for seamless, consistent and interoperable experiences across a variety of devices. To help support this vision, Intel is now building capabilities into a broad array of devices including Ultrabooks and all-in-one computers. Otellini demonstrated several new capabilities that will be available on Acer*, Lenovo*, and Toshiba* systems later this holiday season.

About Intel

Intel (NASDAQ:INTC - News) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.

Intel, Intel Core, Atom, the Intel logo and Ultrabook are trademarks of Intel Corporation in the United States and other countries. * Other names and brands may be claimed as the property of others. Android is a trademark of Google, Inc.